The Marketing Research Process

As a leading market research consultant you remove been invited to the University Junior College of Malta to give a nonpareil hour remonstrate to second year commerce students on the by-line:1.the objectives and purposes of market Research2.the benefits and limitations of selling Research3.the trade Research Process. You are to desex flesh out notes for such a presentation. __________________________________________________________Subject for Talk: The objectives and purposes of merchandise Research along with the benefits and limitations of the same subject. The Marketing Research exhibit bequeath to a fault be described. Notes Prepared By: Damian barrenTarget Audience: University Junior College second year commerce studentsDate: fourteenth March 2005Time: 1:00 pmDuration: 1 hourVenue: Junior College FoyerIntroductionLadies and Gentlemen, good afternoon. counterbalance of all I would exchangeable to take this opportunity to thank your Principal, Mr Muscat, for invit ing me to colloquy to you. As he already said, I am Mr Damian Black and I take shape for ?Basic Black? which is a clothing manufacturing company that employs some 300 people. This talk will be about Marketing Research, its objectives, purposes, benefits, limitations and off perform. Ok then, let?s start!________________________________________Marketing ResearchAs you probably know, Marketing Research is the process where by information is gathered, organized and study and is then utilize to assist managers in decision making.

It besides helps an organization set and achieve more realistic objectives and identi fies and helps in better gratifying consume! r needs. ________________________________________Objectives and Purpose of Marketing ResearchMarketing Research has diverse objectives and purposes and is very cost-effective if used as it is supposed to be used. These objectives are reached if the merchandising research process is followed step by step. This process will be discussed further on in this talk. Let?s take a look at these objectives and purposes:?It is a fundament for decision making ~ through marketing research one establishes a base of information for... If you destiny to get a full essay, order it on our website: OrderCustomPaper.com

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