Marketing

3. Discuss circulating(prenominal) slides in the economic environment of which marketers moldiness be Aware and provide examples of companies responses to each slew. The economic environment consists of factors that push consumer purchasing power and spending patterns. Marketers must patch up pen up attention to major rows and consumer spending patterns both(prenominal) across and at heart their world markets Some current economic factors include the juvenile recession, interest rates, the housing crisis, sack costs, and the tender dollar against near world currencies. For example, a weak U.S. dollar is a panic for Ameri female genital variety meat purchasing imported goods or traveling abroad, but it is an luck for Ameri back tooth companies exporting products to other countries as well as for the hospitality industry in the United States, as foreign consumers take advantage of their stronger currencies and travel to this country. 4. Discuss curl s in the shiny environment of which marketers must be aware and Provide examples of companies responses to them. The inherent environment involves the natural choices that are needed as inputs by marketers, or that are affected by marketing activities. Marketers should be aware of several trends in the natural environment.

The first trend is increased government intervention in natural pick management. The governments of different countries vary in their concern and efforts to promote a clean environment. The general hope is that companies around the world lay to rest accept more social responsibility, an d that less expensive devices can be found t! o control and reduce pollution. The second involves festering shortages of raw materials. Marketers need to rely less on unrenewable resources and use renewable resources more wisely. And the third environmental trend is increased pollution. Industry will almost always monetary value the quality of the natural environment. Concern for the natural environment has spawned the supposed green movement. Today, enlightened companies go...If you want to get a luxuriant essay, order it on our website: OrderCustomPaper.com

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