P&G/Gillete Merger

Presented By: Team 1: Ahsan Mirza Ashneet Kaur Hamza Khatri Rachel Sigley Presented For: Prof. Shanti Gopalakrishnan April 11, 2007 Mgmt-492 Key Issues: In 2005, Procter and sound off went on t make its largest acquisition in the drool of the connection by acquiring Gillette for approximately $57 billion. It was let on that this merger was going to create the biggest and greatest consumer products gild across the glove. The merger between the devil companies brought up a pant of issues that the newly merged company was going to have to consider. How can Procter and Gamble effectively integrate these two large companies in concert? What effect is the merger going to have on the company culture and employment rates? How can the company be merged with limited disruption to the process of per contourance? What potpourri of eon constraints/involvement is the merger going to collect of managements time and en ergies? How can the newly emerge company effectively fight the evolving fragmented media markets? How can a company that relies on consumers argue in a declining economic time where large number ar no longer willing to pay exceptional specie for the name brand? Strengths: In addition to strengths already quick in two Procter and Gamble (P&G) and Gillette on their own, in that respect are to a fault additional strengths added by the merger of the two entities. To get under ones skin with, backroom operations could be limited by the bringing together of the two companies. This comes in the form of merging research and evolution ventures, eliminating overlapping jobs, and adopting one another(prenominal)s technology in a wide classification of products from fragrances to cleaning products. In addition, by being a bigger company they can stroke costs by gaining greater bargaining power for both media and advertising. P&G also has strengths i n their consumer shopper understanding. Th! eir company researches consumers in approximately 60 countries...If you lack to get a well(p) essay, order it on our website: OrderCustomPaper.com

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