Strategic finance issues

This analytic thinking go forth financi on the wholey make upise Santos Limiters financial military ope symmetryn for the stratum ending 31st December 2013 with the front years results, by way of dimension analysis. It will to a fault benchmark the latest result with that of Woodside Petroleum for the same period use the same ratio analysis of the 2013 financial statements of to each one attach to.A copy of these ratio analysis be attached to this musical composition as appendix 1, which contains a through season comparison for the last two years for Santos check ND the across time comparison with Woodside Petroleum for the most recent year. As basely and Hancock (2013 p. 358) depict there ar certain factors relevant to selecting an stamp fol imprint through benchmark.Woodside Petroleum has been selected as the benchmarking company as Woodside also ope come ins in rock oil and throttle valve production, focusing trading operations within the Australian are a. term Woodside operations are larger than that of Santos, the relative size of these companies is comparable and both embrace the accounting policies required by the Corporations Act 2001 , Australian Accounting Standards and new(prenominal) authoritative pronouncements of the Australian Accounting standards board.Both companies are listed on the Australian breed Exchange (ASS) which provides comparative data for the ratios analyzed and presented in auxiliary 1 with the following tables knock back 1 Profitability ratios skirt 2 susceptibility ratios Table 3 Short- bourne solvency ratios Table 4 Long- margin solvency ratios and Table 5 Market-based ratios A copy of Santos Limiters 2013, 2012 and Woodside petroleum s 2013 Annual reports are attached to this report as Appendix 2, Appendix 3 and Appendix 4 especially, for reference to the findings and suggestions outlined in this review.One limitation of the comparison is that Santos exceptional reports their financial data in Australian (ALLS) dollars, while Woodside Petroleum report their financial data in Ameri merchantman (US) dollars. This is overcome by using ratios for a majority of comparisons and transfering the US dollar amounts into ASS dollars when required. 2. 0 proportionality Analysis To look at the relationship between figures presented in the financial statements, this report uses a ratio analysis technique. To fully infrastand the ratios genuine e will look at them in context of different information provided in various reports and the overall goals of the company.From these ratios the report will accordingly compare these against the benchmark and ultimately identify areas for advancement and, if necessary, change. 2. 1 Profitability. As we croup see from Table 1 Profitability ratios, the light up winnings margin and the swinish profit margin fell 1 . 74% and 4. 26% respectively in 2013. While sales improverd 1 1 . 76% for the year, the gross profit margin decreas ed as previously stated which, was the main driver for the decrease in net profit margin for the year as the following expense o sales remained consistent.There was a exquisite drop in re treat on assets, however asset turnover remained fairly constant, highlighting that the drop in net profit margin is imputable to the drop in gross profit margin and not a lower turnover of assets. The decrease in gross profit margin is due to the subjoin in funding be desire depreciation and depletion (up 1. 5% of sales for 2013) and tercet party product purchases (up 5. 6% of sales). The reduction in financing income also lamed a major part in pushing down profits. In comparison Woodside has a high return on assets Han Santos due to the 16. 8% higher profit margin and they turnover assets more efficiently. besides, Santos move capital maturation strategies in projects such as the Papua New Guiana molten Natural Gas ( bump LONG) and the Gladstone Liquid Natural Gas (GLEN) transform ational projects which are outlined in the 2013 Annual report, are still in the developing phase, therefore not producing to generate sales until the following years. Woodside had a low commitment to capital expenditure for the same financial year and afterward selling off major capital in 2012 their use of debt as faraway less (shown as the leverage ratio in Table 4).The return on ordinary apportionholders equity (ROE) ratio shows the return for the shareholders who preparation equity to the business. The ROE is higher for Woodside due to their higher profit margins however, the higher financial leverage ratio in Table 4 will benefit Santos shareholders when the return on assets increases compared to the financing costs. This will happen when the in a higher place mentioned projects begin production. This is congruent with the statement in a press relax by Managing Director (M. D) and Chief Executive Officer (C.E. O) Mr. David Knox on twenty-first of February 2014. In partic ular, our natural gas reserve and resource base in eastern Australia, combined with our leading infrastructure position, leaves Santos strategically well displace to meet growing commercialize demand,. 2. 2 Efficiency ratios For the 2013 financial year the sales and also the number of debitors increased. The use of efficiency ratios helps determine whether the increase in debtors is due to the increase in sales alone or that it is get alongd by the debtors taking acheer to invent.These ratios show this by providing statistical relations on how effectively Santos Limited is electing its outstanding owing money and converting the stock list into sales. From Table 2 we see that study the last two fiscal years for Santos Limited has made improvements in their debt collection practices. The number of geezerhood taken to collect debtors accounts has reduce from 78. 71 to 65. 53 solar days hardly is still outside Santos Limiters standard 30 days for settlement of accounts. The termination balance is showing more debtors accounts being past the 65. 3 day average for 2013 fiscal year. Comparing these figures to Santos competitor Woodside, whose debtor recovery is loser to the standard 30 days terms at 31. 63 days. An term in the Sydney Morning Herald depicts that the question has been asked whether there is a gas reservation policy by shareholders, of which Santos Chairman Mr. Board denies. The ratio analysis of days taken to turn inventory into sales shows a viable reason for this question arising as the number of days taken to convert inventory into sales has risen in 2013 from 52. 19 to 53. 62 days.This is except a slight increase and with an anticipate increase in demand, this slight rise in inventory would be expected to cover n increase in demand. However, when comparing this level to the benchmark, Woodside inventory turnover is far less at 30. 46 days for a higher sales volume. 2. 3 Short-term solvency ratios While the previous ratios focus on get alongance of the company solvency ratios focus on assisting the company with decisions, short term and long term. Table 3 shows the short-term solvency ratios which assist in the short term decision making.The received ratio is the most basic test as to how liquid a company is. It expresses a companys ability to meet its short-term liabilities with its short-term assets. A authentic ratio greater than or equal to one indicates that legitimate assets should be able to satisfy short-term obligations. A ratio less than one indicated an inability to meet short term requirements. The quick ratio calculated for 2013 compared to 2012 shows the companys ability to pay is has reduced to down the stairs the 11 ratio, expressing that should the company be required to pay all current debts immediately, they could not do so.Due in part to the reduction in cash levels reducing the current assets from 34. 6% to 20. 3% of net assets. Also increases in the amount of short term interest bea ring borrowings increases the current liabilities from 13. 6% of net assets to 16. 9%. With the less cover to pay the increase in short-term liabilities, there is a higher financial risk. When comparing these ratios to that of Woodside, Cantons short term debt paying ability is carrying greater risks, but comparable with this benchmark. While the quick ratio decline to . 31 is cause for concern, the Cash flow from operations to current liabilities ratio shows that 94% of current liabilities can be covered with operational cash flow. Compare this to Woodside, which can easily cover rent liabilities with 141% of its current liabilities covered with operational cash flow. 2. 4 Long-term solvency ratios As the short-term financial risk has previously been expressed, the long term decisions can be assisted by the long-term solvency ratios expressed in Table 4. The debt to equity ratio compares the total liabilities of Santos Limited and compares it to the each dollar of shareholders equ ity.During 2013 Santos reliance has risen due to the increased borrowings and interest bearing loans, so for every $1 of shareholders equity there is $1. 02 outlay of debt obligations. This level of debt is double than that of our benchmark, Woodside Petroleum however, the debt to total asset ratio suggests there is enough assets to cover the debt long term. This might put the company under financial risk and indicate high use of debt compared to shareholders equity and a greater financial risk long term. This increases the cost of interest in operation, effecting negatively on profitability.The interest coverage while currently is to a lower place the industry benchmark, there is sufficient coverage to ensure interest honorarium obligations will be met. The amount contributed to the long term room each $1 of operating cash flow has also been significantly reduced, sorrowful further away from the benchmark company. This will increase interest costs long term however, also effect ing profit margins. 2. 5 Market-based ratios The price per requital ratio shown in Table 5 show how much the market would pay for shares of stock of the company per dollar of reported profit.About. Comas business finance reporter Rosemary Palaver suggests that the average price to dough ratio is around 19 with Santos ratio higher at 27. 68 and the benchmark, Woodside, ratio marginally lower at 17. 49. Reasons for Santos higher than average price per earnings ratio would be due to the potential for Santos increase earnings per share in the foreseeable future and investors are trading accordingly. Other reasons for a high ratio are when companies are in a growth phase, which Santos financial statements suggest it currently is not.A high ratio also suggests that the company has financial risk which was expressed in the short-term and long-term solvency ratios. While the market is willing to pay a higher price for investiture in shares per dollar Santos reports as profit, the earning s hold assists in evaluating whether returns on investment compensates the risk adequately. The yield of 3. 61% for 2013 is down on sasss 4. 53% and short of Woodside 5. 72%, which is at a lower risk. Thus, Santos shares did not perform to the industry benchmark and shareholders are not getting the yield expected for their investments.Dividends are also low, reflecting the companys growth positioning for the coming few years. 3. 0 Recommendations The increase in growing demand as expected by Mr. David Knox in a release and the move into production phase of the PING project will generate extra operating ash, primarily with already obtained assets. Therefore the focus moving forward should be reducing the financing costs involved in the cost of goods sold. This will in turn increase profit margins, giving a greater return on assets due to lower interest costs, moving margins closer to that of the benchmark Woodside Petroleum.The rate at which inventory is used to generate sales shoul d be reviewed as it is slightly behind the benchmark. One suggestion to come from these ratio findings is that debtor control needs to be tightened which in turn will improve operations cash flow. Steps have been taken during the last fiscal year to reduce the number of days to collect outstanding debtor accounts, further improvement will also increase operating cash flow which will reduce the financial risk of the company to pay its current liabilities.The inventory level should be reduced to be more comparable to Woodside and increasing the quick assets level used to repay current liabilities. Further to assist in reducing the risk associated with the companys short-term solvency would be a focus on reducing the current interest-bearing loans and borrowings. 4. Conclusion. done the usage of ratio analysis this report has analyses Santos Limiters financial performance over the last two years and benchmark it against Australias largest oil and natural gas producer.There are several other factors influencing position and performance like internationalist economies, competition and major long term growth projects etc. These play a decisive role in the changes in profits, earnings yield and dividend yield. The last two years have seen Santos profits and stock performances beneath industry averages but this is large in part to the investment in growth opportunities, which will begin production in the near future. somewhat findings and recommendations have been made to improve the financial position of the company so the entity and the shareholders that have invested in it can prosper.Although the companies are in the same field, factors like subsidiary companies or having some different end product can create problem in comparing the companies. The economic condition in the different region and the accounting techniques adopted by these companies while reason ratios and financial tenement also decreases the credibility of the calculation (Charles and Patricia , 1983) 5. 0 References Charles H. Gibson &038 Patricia A. Brush-off. 1983. Z ND Edition. Kent Publishing Company.