Customer Service Essay -- Business Management Studies

guest ServiceCustomer service consists of the various ways in which a commercial enterpriselooks after its guest. A business that wants to win acomprehensive high quality customer service moldiness be aware of, and beable to analyse, customer needs, and also to engraft up systems to en currentthat those needs are catered for from the first enquiry to after-saleservice.Customer service consists of a wide ramble on of activities. The purposeof these is to make sure that customers are happy and will returnagain and again. Every business should remember that customers are thefactors, which affect demand for the product. It is star of thegreatest importance, therefore, for the shaping to know itscustomers- who they are, what they need and how it can satisfy thoseneeds.Customer service is one of the most important ingredients of themarketing mix for products and services. High quality customer servicehelps to create customer loyalty. Customers today are not saveinterested in the product they are being offered but completely the officialelements of service that they receive from the greeting they receivewhen they enter a retail outlet, to the refund and help that theyreceive when they have a cathexis about a faulty product that theyhave paid for.logo Sainsburys - making life taste betterIntroduction to SainsburysSainsbury is a high class retail store that supplies to a wide rangeof products mainly dealing with foods but now, starting to ...